Caboom developed two CGI characters, Carl & Eddie, for Southern California Eddison. The characters then appeared in a series of animations to highlight various initiatives from SCE around smart metering and energy usage in the home. The campaign won numerous advertising and industry awards for its innovative use of the characters to communicate complex messages with customers.
Click the images below to see some of the character development materials from the project.
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- An early Carl test render
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- An early Eddie test render
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- Street Render
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- Various Eddie poses
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- WS street render
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- MS Street render
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- Carl front and back
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- Eddie front and back
